The proven methods of the past, combined with the technology of today.©

Integrated Marketing

Integrated Marketing Communications (IMC)

With Integrated Marketing Communications Griffin Concepts ensures that all the forms of communications and messages are linked together to work in harmony.

We customize the most effective blend of marketing and advertising solutions for your company and then sync them together with Integrated Marketing Communications.

When we combine different marketing techniques it makes the whole campaign even more effective.

At Griffin Concepts we teach our clients and show examples of how to apply Horizontal Integration of the marketing mix into all company wide departments. The decisions that each department makes sends messages to customers.

We apply this message through Internal Integration keeping all staff informed and motivated of new developments from advertisements, new corporate identities, new service standards and so on.

IMC makes messages consistent which also tells a better story about the product as well as gives the story marketing story more credibility.